Doubling Down with the Devil

For those of you who have followed along for my journey through independent publishing, you know that the publishing strategy has been very important to me.  Who to sell through, who to advertise with, what price point, degree and duration of sales, etc.

I think I originally made a wise decision by publishing the e-book version of ASID exclusively with Kindle through their KDP Select program. It allowed me to get out there among a more active readership, with a bookseller who treated indies JUST LIKE SOMEONE FROM THE BIG 5.  I made a lot of sales, got a lot of reviews, took advantage of their countdown deals, and was even picked up as a Kindle Daily Deal once (HUGE SALES that day).  And all of that laid the groundwork for me to EXPLODE as soon as the e-book launch went wide on Nook, Kobo, Smashwords, and iBooks.

‘Cept that didn’t happen.  I made more sales, sure, and got out in front of people that don’t shop Amazon, but I primarily only sell well on those other sites when I held an advertised sale, and even then those sales are but 10-15% of what I continue to sell on Amazon, and now I don’t get the benefits of KDP Select.  But that’s fine, I felt more legitimate and better protected selling the book wide, since Amazon has recently been the subject of some . . . negative press.  And that’s fine too.  John Scalzi wisely points out that Amazon is not the indie-publisher’s friend, no matter what your bank account tells you.  They are in business for themselves, and if their sales model temporarily aligns best for those indies who publish through them directly, that is no guarantee of future alignment. 

But, for the moment, they do align, and are in fact becoming even more aligned.  If you look at my book sales page for ASID, you’ll find that I’ve removed my links for B&N Nook, Kobo, Smashwords, and iBooks.  That is because I have stopped ASID’s sale there and am once again exclusively Amazon Kindle for the next three months. I have re-enrolled in KDP Select because of some new features offered.  I’ll see how they work out over the next three months and let you all know what it’s all about at the end.  Stay Tuned!

PS: New news about the AUDIOBOOK — it’s approved!  You should see it go on sale SOON!

6 thoughts on “Doubling Down with the Devil

  1. Just read several brilliant reviews of ASID and definetely put on my to-read list.
    Is there a chance it comes back to Smashwords afterwards ? I don’t use Amazon anymore due to it’s proprietary format, and past issues when changing ereaders or platforms.

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